History - Present - Perspectives

VELROM is the second largest bread producer in Romania, with more than 300 employees in three factories in Targoviste, Iasi and Buzau.

The well-known brands of our portofolio are: Boiereasca, the best-selling bread nationwide, Stela Franzela, Chef Papa, but also Grand Papa and Poieni, the latter having more than 50 years of history on the Romanian biscuits market.

On March 15 2010, the first bread produced by the Velrom bread factory based in Targoviste was put on the market.



From the beginning, Velrom has invested in modern technology. The new automatic line is capable to produce three types of bread as: loaf, round and oval using all type of flour as: white wheat flour, black wheat flour, graham flour, rye flour and other special flour.

The oval bread, which over the years has become the star of sales under the “Boierească” brand, is a happy fusion between tradition and state-of-the-art technology.

The unmistakable taste comes both from the unique recipe and the leaven in wooden baskets as in old times, as well as thanks to our bakers who skillfully use the modern oven so that on the consumer’s table the bread is constantly tasty and fresh.

Velrom distributes, directly or through partners, all types of bread now covering the counties of Dâmbovița, Prahova and the Bucharest area. Our products are present in both traditional trade and modern trade network (Mega Image, Auchan, Carrefour, Cora, Kaufland, Profi).

Our R&D Department works permanently to improve our current portfolio and is working on the new generation of products that will offer consumers organic breads without additives or preservatives, keeping the taste unmistakable.

Velrom is one of the largest biscuit providers in Romania and is currently producing for both the local market and the European market.


In 2013, the factory in Iași was equipped with two new and modern production lines with Swiss and Danish technology. Those lines consist of automatic ingredient dosing systems, kneading, glazing and automatic individual packaging machines.


The types of biscuits produced in Iasi cover a wide range from the classic popular biscuits, digestive biscuits, crackers, fermented crackers, minicrackers, minipretzel, glazed biscuits to products that follow the new nutrition standards. A good example could be the breakfast cereals with multigrain , vitamins, minerals and fruits.

Our products are distributed on the national level in both main sales channels: Traditional Trade and Modern Trade (Kaufland, Carrefour, Auchan, Mega Image, Profi, Metro, Selgros) under well-known brands: Poieni, Grand Papa, 4×4, Tabiet.

With production capabilities of over +900 tons a month, the company is well equipped to expand into other emerging markets around the world.

We pride ourselves with 30+ years of experience in both the bread & biscuit manufacturing business. Our backers have made Velrom biscuits one of the tastiest & most appreciated products both locally and abroad.

Our brands are well known and appreciated both for children and adults, an ideal choice for nutritious and rich breakfast, snack or dessert.


  • Wide range of bakery products. Our versatile production lines can manufacture everything from sweet and salty biscuits to crackers, pretzel and chocolate enrobed products
  • End to end products development services. We provide full product cycle services from recipe development to production and shipping
  • Food technology services. Our experienced food technologist bring innovation and create custom recipes that serve any client needs.
  • Excellent customer service. We pride ourselves with the highest of customer service, ensuring your needs are met with excellence

Production Capabilities

The equipment is top of the line of Swiss & Danish tech and consist in highly automated and efficient manufacturing equipment: dosing, mixing, baking, cooling, enrobing and packaging

  • 3 production lines with a total capacity of up to 900 tons per month:
    • Line 1: Sugary Biscuits and Glutenous Biscuits Line
    • Line 2: Pretzel, Crackers and Glutenous Biscuits
    • Line 3: Gluten Free Biscuits
    • Automated packaging solutions: flow-pack, multi-pack, display boxes etc.


  • Currently biscuit types manufactured:
    • Glutenous biscuits
    • Sweet Biscuits with whole grain
    • Sweets Biscuits chocolate glazed
    • Digestive biscuits
    • Petit Beurre
    • Cream sandwich
    • Salty Snacks (laminated crackers, cocktail crackers)
    • Fermented crackers
    • Pretzels
    • Chocolate Pretzels

Location wise, our factory is located in the North Eastern part of Romania in Iasi with a production surface of 5,200 sqm (56,000 square feet)